It’s time to take a seat and have a good long look at your website. It’s time to blow the dust off it and give it a fresh new start.
If your website is looking a bit dull and feels a little stale then it’s time to change things around a little, but first we need to take a good hard look at it.
For starters, check all your content on your website. Is it still accurate? How about your photos and images? You should check them too. Most importantly though, you need to make sure all the links and buttons on your website work, you need to make sure they all take you where they are supposed to and that they work! There’s nothing more annoying than a website with broken links and buttons, your website must function!
Right, now we’ve got that out of the way, we can start focusing on how to improve things and give your website some new life.
Think to yourself; what is it your company does? Has anything in your business changed since your last updated your website? Do you still provide the same services or has any information changed? Does your business have any different goals?
What about your audience? Your clients and customers? Keep in mind what will please them the most, and keep them happy.
Now, evaluate your website and think about what you can improve. Make a list of everything you want to change or fix and make it your goal to do it.
Okay, so now you have an idea of what you can do, it’s time to act. What could you do to your website?
Well, firstly you should update your website regularly with new content.(Read more about that here) This makes your website look more active and vibrant, fresh with new information. New text, new images, new pages and links, maybe even new colours or fonts. Something eye-catching, and appealing to the eye.
You could even have a video on your website if you really wanted. Little bits like that can make all the difference, keep all of this in mind.
You should keep your website simple and easy to navigate, but don’t oversaturate it with information, huge stretching paragraphs often put people off.